|When a company develops a novel technology, it looks
to quantify sales potential within the water treatment market. Before investing
further, it is wise to determine if the new product can attract enough customers
to justify the program.
- What features / benefits are the critical ones?
- How to position it against competitors?
- How to price the new product?
- Which are the right distribution channels?
WSM consultants have the experience in water treatment markets
combined with advanced market research techniques to help find answers that lead
to successful market growth.
Market Research Services:
- Market segmentation & size estimation
- Consumer & end-user qualitative & quantitative research
- Pricing & margin structures
- Competitor ranking and preference analysis
- Purchase decision process analysis
- Product feature / benefit & performance analysis
- Value added chain and distribution channel analysis
Half of the market battle is won by having timely & correct
information… WSM can position the business on the high ground, with market
information that is actionable and relevant to current and emerging opportunities.